INTERIORS FROM GREECE was present at MADE expo 2015 as it constitutes the official agency of the fair in Greece. The Greek participating companies were the following: Alchimica, Convex, Elval Colour, Interno Doors and Mathios Refractories. After the perfectly successful cooperation with MADE expo, Interiors from Greece will also be the official organizer of the Greek companies participation at MADE expo 2017!
The best way to sum up the success of MADE expo 2015 is to look at the numbers. 208.300 visitors, 1.450 exhibitors (including 279 from overseas), 1.100 B2B meetings. Upon its completion, the international material and construction fair has proven to be vital for the renewal of a sector that is really important for the global economy. In spite of the decrease of Russian and Ukrainian visitors, MADE expo has managed to attract 36.103 trade operators from all over the world.
“Our focus on delivering a top quality event and fostering the best ever business opportunities has turned out to be a winning strategy,” explains Giovanni De Ponti, CEO of MADE Eventi, “as confirmed by the countless exhibitors who did some fantastic deals at the show. As well, many made good use of the International Business Lounge, which hosted 1,100 B2B meetings between exhibitors and delegates from 24 countries, leading to major supply contracts, and outshining the already marvelous results achieved at the last event”.
In parallel with the business success, MADE expo also had educational character given that significant workshops and seminars were realized. The Build Smart! areas attracted a throng of 9,000 professionals, all eager to learn more about the latest in innovation and sustainability. The Building the Expo exhibition provided exciting previews of Milan’s upcoming Expo 2015 pavilions and was the show's biggest drawcard, more than living up to expectations. In general, all parallel events - MADE4Contract Hotel, MADE4Retail and the Building Envelope and Windows Forum were all extremely well attended. Participants were offered valuable insights into the hospitality and distribution sectors, as well as into the latest in windows and doors.
The four-day event is more than an ordinary trade show: it is a wellspring of educational and business opportunities and the go-to place for cutting edge innovation. MADE expo attracts significant investments by manufacturers and businesses keen to put their best foot forward with superb display booths and trail blazing product offerings. The exhibitors demonstrated their confidence in an event that attracts buyers from every corner of the world, thanks also to the support of the Italian Foreign Trade Agency (I.C.E.) and a well-targeted and highly efficient international marketing and advertising effort.
The decision to welcome non-trade visitors to the show on the last day was also spot on: thousands of people grasped the chance to tour the gigantic showroom and check out the latest ideas for upgrading their homes with superb quality products, and also better understand the ins and outs of Italy's tax benefits for home renovations and energy savings thanks to meetings with experts that trade and non-trade audiences were invited to attend. “We are extremely pleased with the 2015 show”, stresses De Ponti, “but we’re already thinking ahead: over the coming months we’ll be putting together some very important business initiatives in Italy and abroad, in preparation for the March 2017 edition of MADE expo”.