Milan called us at the biggest design event worldwide and Interiors from Greece was there! For third year in a row, Greek companies took part in the most significant furniture & decoration fair in the world, Salone del Mobile 2014 where Interiors from Greece organized and carried out its international and totally targeted communication plan. Principal priority was to boost Greek manufacturers’ participation as well as the formation of strong professional bonds with foreign businessmen and institutions.
This time, the Greek companies went to Milan in order to show the Greek suggestions and innovations at the biggest design event of the year. Interiors from Greece, through a dynamically strategic presence, accomplished its goal which was the increase of the international positive perception towards made in Greece product and created in Greece design. At the same time, it contributed to the further increase of export activity and the rebranding of a different Greece that wishes to promote its creative and responsible side to the international markets.
For about 1.5 month, the promotion campaign of the project “Interiors from Greece @ Milan Design Week 2014” has worked strategically so as a perfectly expertise target group (architects, decorators, furniture traders, agents etc.) to visit the special “Milano Special showcase” and get first-hand information on the products and services of the companies that participated in the fair. Besides, it is not by chance the fact that during March-April, 25.000 specialized professionals from all over the world visited the Interiors from Greece website. At the highlights of this year’s communication plan, please note the publication/interview regarding the Greek participation in the No1 website worldwide in the field of design & architecture, architonic.com as well as the newsletter sending to the global database of archiproducts.com!
More thoroughly, this year in Salone del Mobile, the companies Papadatos, Lattas, Al2, de-code and Candia Strom –present for 3rd consecutive year- have managed to have their own share in the international markets proving that high design can be Greece originated. Still, there were also 7 new entries; the companies Mia Collections, Kitwood, Vero, Wise, Casa Ampia and Cassandra Cucine have pleasantly surprised all visitors and professionals thanks to their quality and aesthetics.
It worth mentioning that 4 of the companies (Vero, Wise, Casa Ampia & de-code) took part in a united open space joint stand of 150sm (pavilion 18) where the info spot of Interiors from Greece was also set. This proves that the collaborations and synergies of Greek companies which are connected – in extroversion level- by common goals, may function effectively in future as well!